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Kotler and Armstrong identify online marketing like a social networking and managerial procedure whereby corporations and individuals obtain what they need and wish through the use of swapping and building up market value with other people. In an attempt to record value from shoppers in return1, they extra their definition of advertising by indicating the belief that it involves building up highly profitable, price-packed exchange loving relationship with patrons so because of this identifying being the procedure whereby establishments come up with significance for clientele and make positive customer working relationships. Continue Reading